Case Study: Why did Getti decide to use Tenzo?

Tenzo
3 min readApr 10, 2017

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Getti is an italian restaurant chain situated right in the heart of London with two central London locations on Jermyn Street and Marylebone High Street. The name of the restaurant derived from spaghetti which was then shortened to ghetti. This chain was created by the entrepreneur Stefano Fraquelli, a figure of the restaurant industry of London. It is a family run business which is today manage by his two sons Alberto and Andrea. In every restaurant, you will find a wide directory of popular Italian cuisine, friendly service in a convivial, relaxed Italian atmosphere.

“First impressions clean friendly and authentic Italian. The menu is varied from wood fired pizza, a reasonable choice of pasta secondi and homemade desserts that you struggle not to what more than one! All fresh generously portioned and one of the best Spaghetti Vongole I’ve eaten. Great atmosphere too. Can’t wait to return.” Arif S. — Tripadvisor

“We have dined at Getti’s on many occasions, mainly for lunch and over the last 5/6 years have found it consistently excellent — The pasta is wonderful complimented by the extremely personal and obliging staff who always make the visit a delightful experience.” Peter C. — Tripadvisor

When, we met Getti owners for the first time, we discussed about their daily challenges which allow us to identify three main issues.

  1. It is inconvenient to follow exactly what happened on their various social and review channels and get an understanding of your customers are saying about the restaurants.
  2. Have concrete feedback to give to their employees and incentivise them to sell more.
  3. Have an accurate forecast to ensure that they have the right level of fresh stock in order to maintain their ability to always serve the whole menu.

More generally, they told us that it was challenging to quickly gather all the useful information and insights in one place to help them in their decision-making.

To address these challenges, they decided to try Tenzo as a solution to boost their productivity and to give them actionable insights. After few months of using the Tenzo solution the main point they highlight is that Tenzo is a user-friendly application which helps them save money.

Tenzo helps them in different ways with reliable figures and data that they can trust. Once again, they save a lot of time by gathering all the information (sales forecasting, social reviews, employee’s performance…) in one place. From now on, they have the ability to refer to feedback to see and drive employee performance, they can quickly assess the damage caused by bad reviews on TripAdvisor or Google Places or even reduce wastage by having a more accurate forecast.

“I think that an app like Tenzo could be useful for any other restaurants” Andrea Fraquelli — Co owner of Getti

Watch the video testimonial:

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Tenzo
Tenzo

Written by Tenzo

Actionable insights for restaurants, pubs & retailers, delivered on mobile, in real time. @TechStars London '16.

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